Local Business Plus Locale Equals Google Places

How are your customers finding YOUR local business these days? For services and products within their locale, they were doing their research in phone books and newspapers. Walking the streets and physically finding a particular business was normal in the era before that.

The current answer will soon sound the knell of traditional methods mentioned above. Thanks to Google Places, Google Maps and Google local search algorithms; phone directories, Yellow Pages and local business directories are in terminal decline. In many seemingly affluent  Buy Google Reviews areas such as my locale, Carlisle’s Stanwix and other suburbs north of the river Eden, very locally focussed advertising magazines have foundered 3 times in the last 3 years. During a local business training seminar, one of the consultant trainers stated quite baldly that he no longer wasted his time on expensive newspaper advertising. Simply put; potential customers are trying to satisfy their need by typing their questions into Google to find the local business that will satisfy them. This is a skill which even a five year old will have more experience of than many Google business users.

If I need takeaway food or a taxi, when the regular suppliers are unavailable; I search for “indian takeaway” or “taxi” online (frequently using my internet capable mobile phone) and find out what appears first… and I don’t often go past the first page of results! There are, using the example just given, about 1.5 million listings for Indian takeaway. It’s curious that even though Google knows my locale is Carlisle. the top results aren’t actually that relevant to Carlisle. The first result up is a Just Eat page for Manchester: 120 miles away, which is incorrectly judged more relevant to my question than Carlisle’s own Indian food establishments. To understand how Google views relevancy, the example of a search for Indian takeaway food outlets for a person based in my locale: Carlisle, Cumbria in the UK provides a useful starting point.

So, for this simple example, let’s take the part of an Indian restaurant owner in Carlisle. With only about 70,000 people in the urban area you would imagine there was not much competition. You’ve had a stunning website set up to show off your authentic recipes, but it is not generating any new business! As the previous search showed, there are almost one and a half million pages to compete with to gain a customer; just from Carlisle based searches for Indian Takeaway. This simply means that there is a tough job for a local business to get top Google listings when that hungry customer tries to Google business in their area, to satisfy their need.

Leave a Reply

Your email address will not be published.